OASIS Bar & Restaurant
OASIS Bar & Restaurant
OASIS Bar & Restaurant
Led marketing and digital initiatives for OASIS Bar & Restaurant, combining brand communication, promotional campaigns, POS implementation, menu design, customer loyalty, and content production to improve the overall customer experience and support repeat business.
Led marketing and digital initiatives for OASIS Bar & Restaurant, combining brand communication, promotional campaigns, POS implementation, menu design, customer loyalty, and content production to improve the overall customer experience and support repeat business.
Led marketing and digital initiatives for OASIS Bar & Restaurant, combining brand communication, promotional campaigns, POS implementation, menu design, customer loyalty, and content production to improve the overall customer experience and support repeat business.
My Role: Marketing Specialist / Digital Marketing
Focus: Marketing Strategy, Brand Design, POS Implementation, Customer Loyalty, Content & Campaigns
Environment: Restaurant / Hospitality
Tools: Figma, Adobe Creative Suite, POS System, Social Media Platforms
My Role: Marketing Specialist / Digital Marketing
Focus: Marketing Strategy, Brand Design, POS Implementation, Customer Loyalty, Content & Campaigns
Environment: Restaurant / Hospitality
Tools: Figma, Adobe Creative Suite, POS System, Social Media Platforms
My Role: Marketing Specialist / Digital Marketing
Focus: Marketing Strategy, Brand Design, POS Implementation, Customer Loyalty, Content & Campaigns
Environment: Restaurant / Hospitality
Tools: Figma, Adobe Creative Suite, POS System, Social Media Platforms
The Business Challenge
The Business Challenge
The Business Challenge
OASIS needed more than attractive social media content. The goal was to build a more consistent customer experience while retaining existing customers, increasing engagement, and creating opportunities to attract new customers.
OASIS needed more than attractive social media content. The goal was to build a more consistent customer experience while retaining existing customers, increasing engagement, and creating opportunities to attract new customers.
OASIS needed more than attractive social media content. The goal was to build a more consistent customer experience while retaining existing customers, increasing engagement, and creating opportunities to attract new customers.
Key Challenges
Key Challenges
Key Challenges
Maintaining relationships with existing customers and encouraging repeat visits
Creating seasonal and weekly promotions that gave customers a reason to return
Improving the consistency of the restaurant’s visual communication
Connecting promotions with actual restaurant operations
Replacing manual order handling with a more connected POS workflow
Creating a loyalty/membership system that could reward returning customers
Producing higher-quality visual content for social media
Coordinating marketing activities across multiple restaurant departments
Maintaining relationships with existing customers and encouraging repeat visits
Creating seasonal and weekly promotions that gave customers a reason to return
Improving the consistency of the restaurant’s visual communication
Connecting promotions with actual restaurant operations
Replacing manual order handling with a more connected POS workflow
Creating a loyalty/membership system that could reward returning customers
Producing higher-quality visual content for social media
Coordinating marketing activities across multiple restaurant departments
Maintaining relationships with existing customers and encouraging repeat visits
Creating seasonal and weekly promotions that gave customers a reason to return
Improving the consistency of the restaurant’s visual communication
Connecting promotions with actual restaurant operations
Replacing manual order handling with a more connected POS workflow
Creating a loyalty/membership system that could reward returning customers
Producing higher-quality visual content for social media
Coordinating marketing activities across multiple restaurant departments
My Role
My Role
My Role
I worked across marketing, design, technology implementation, customer loyalty, and restaurant operations.
I worked across marketing, design, technology implementation, customer loyalty, and restaurant operations.
I worked across marketing, design, technology implementation, customer loyalty, and restaurant operations.
Marketing & Brand
Marketing & Brand
Marketing & Brand
Developed weekly and monthly promotional campaigns
Designed seasonal campaigns and promotional materials
Created social media content for Facebook, Instagram, and other channels
Maintained consistent visual communication across campaigns
Planned customer engagement activities and live promotions
Developed weekly and monthly promotional campaigns
Designed seasonal campaigns and promotional materials
Created social media content for Facebook, Instagram, and other channels
Maintained consistent visual communication across campaigns
Planned customer engagement activities and live promotions
Developed weekly and monthly promotional campaigns
Designed seasonal campaigns and promotional materials
Created social media content for Facebook, Instagram, and other channels
Maintained consistent visual communication across campaigns
Planned customer engagement activities and live promotions
POS & Operations
POS & Operations
POS & Operations
Led POS implementation for restaurant operations
Designed and structured digital menus within the POS
Connected POS ordering with the kitchen printer
Enabled automatic order routing from cashier/POS to kitchen
Configured cashier-side bill printing
Helped establish order records and transaction tracking
Coordinated POS workflows with cashiers, chefs, and management
Led POS implementation for restaurant operations
Designed and structured digital menus within the POS
Connected POS ordering with the kitchen printer
Enabled automatic order routing from cashier/POS to kitchen
Configured cashier-side bill printing
Helped establish order records and transaction tracking
Coordinated POS workflows with cashiers, chefs, and management
Led POS implementation for restaurant operations
Designed and structured digital menus within the POS
Connected POS ordering with the kitchen printer
Enabled automatic order routing from cashier/POS to kitchen
Configured cashier-side bill printing
Helped establish order records and transaction tracking
Coordinated POS workflows with cashiers, chefs, and management
Customer Loyalty
Customer Loyalty
Customer Loyalty
Proposed and designed a membership card system
Designed the membership experience and reward structure
Worked on integrating membership into the POS
Created customer reward mechanisms to encourage repeat visits
Proposed and designed a membership card system
Designed the membership experience and reward structure
Worked on integrating membership into the POS
Created customer reward mechanisms to encourage repeat visits
Proposed and designed a membership card system
Designed the membership experience and reward structure
Worked on integrating membership into the POS
Created customer reward mechanisms to encourage repeat visits
Content Production
Content Production
Content Production
Collaborated with professional photographers
Coordinated with video production teams
Planned visual requirements for social media campaigns
Produced high-quality promotional content for restaurant campaigns
Collaborated with professional photographers
Coordinated with video production teams
Planned visual requirements for social media campaigns
Produced high-quality promotional content for restaurant campaigns
Collaborated with professional photographers
Coordinated with video production teams
Planned visual requirements for social media campaigns
Produced high-quality promotional content for restaurant campaigns
Cross-functional Collaboration
Cross-functional Collaboration
Cross-functional Collaboration
Manager
Accountant
Chefs
Buyers
Storekeeper
Cashiers
Photographers
Videographers
Manager
Accountant
Chefs
Buyers
Storekeeper
Cashiers
Photographers
Videographers
Manager
Accountant
Chefs
Buyers
Storekeeper
Cashiers
Photographers
Videographers
Marketing Strategy
Marketing Strategy
Marketing Strategy
Customer Retention First
Customer Retention First
Customer Retention First
Rather than focusing only on acquiring new customers, the marketing strategy prioritized existing customer retention and repeat visits.
Rather than focusing only on acquiring new customers, the marketing strategy prioritized existing customer retention and repeat visits.
Rather than focusing only on acquiring new customers, the marketing strategy prioritized existing customer retention and repeat visits.
Marketing Activities
Marketing Activities
Marketing Activities
Weekly promotions
Monthly promotions
Seasonal campaigns
Customer reward campaigns
Live Saturday promotions
Random discounts for live viewers
Social media campaigns
Promotional announcements
Special occasion campaigns
Membership rewards
Weekly promotions
Monthly promotions
Seasonal campaigns
Customer reward campaigns
Live Saturday promotions
Random discounts for live viewers
Social media campaigns
Promotional announcements
Special occasion campaigns
Membership rewards
Weekly promotions
Monthly promotions
Seasonal campaigns
Customer reward campaigns
Live Saturday promotions
Random discounts for live viewers
Social media campaigns
Promotional announcements
Special occasion campaigns
Membership rewards
Seasonal Campaign (LGBT Campaign)
Seasonal Campaign (LGBT Campaign)
Seasonal Campaign (LGBT Campaign)
LGBTQ+ Pride Campaign
LGBTQ+ Pride Campaign
LGBTQ+ Pride Campaign
Concept
Concept
Concept
Created a seasonal campaign around Pride Month / LGBTQ+ community engagement.
Created a seasonal campaign around Pride Month / LGBTQ+ community engagement.
Created a seasonal campaign around Pride Month / LGBTQ+ community engagement.
My contribution
My contribution
My contribution
Developed campaign concept
Planned visual direction
Designed promotional materials
Purchased flags and physical decorations
Coordinated in-store decoration
Prepared social media content
Connected the campaign with restaurant promotions
Developed campaign concept
Planned visual direction
Designed promotional materials
Purchased flags and physical decorations
Coordinated in-store decoration
Prepared social media content
Connected the campaign with restaurant promotions
Developed campaign concept
Planned visual direction
Designed promotional materials
Purchased flags and physical decorations
Coordinated in-store decoration
Prepared social media content
Connected the campaign with restaurant promotions
LGBT Campaign Decoration
LGBT Campaign Decoration
LGBT Campaign Decoration
Visual Ads Promotion
Visual Ads Promotion
Visual Ads Promotion
Take a campaign from digital design into the physical customer experience.
Take a campaign from digital design into the physical customer experience
Weekly & Monthly Promotions
Weekly & Monthly Promotions
Weekly & Monthly Promotions
Promotion System
Promotion System
Promotion System
Concept
Concept
Concept
Instead of creating isolated promotional posts, I developed a recurring promotion structure to keep customers engaged throughout the month.
Instead of creating isolated promotional posts, I developed a recurring promotion structure to keep customers engaged throughout the month.
Instead of creating isolated promotional posts, I developed a recurring promotion structure to keep customers engaged throughout the month.
Weekly Promotions
Weekly Promotions
Weekly Promotions
1-Hour Buffet · 199 THB/person
Unlimited marinated pork skewers + pork soup + free-flow vegetarian vermicelli.
1-Hour Buffet · 199 THB/person
Unlimited marinated pork skewers + pork soup + free-flow vegetarian vermicelli.
1-Hour Buffet · 199 THB/person
Unlimited marinated pork skewers + pork soup + free-flow vegetarian vermicelli.
Buy Any 2 Beer, get 1 Chicken Wings
Buy Any 2 Beer, get 1 Chicken Wings
Buy Any 2 Beer, get 1 Chicken Wings
Ladies Night (2 Ladies = 1 Beer Jar)
Ladies Night (2 Ladies = 1 Beer Jar)
Ladies Night (2 Ladies = 1 Beer Jar)
Marinated Boiled Pork Stick Buffet
Marinated Boiled Pork Stick Buffet
Marinated Boiled Pork Stick Buffet
Pork Stick Buffet Visual Ads
Pork Stick Buffet Visual Ads
Pork Stick Buffet Visual Ads
Drinks Promotion Visual Ads
Drinks Promotion Visual Ads
Drinks Promotion Visual Ads
Ladies Night Visual Ads
Ladies Night Visual Ads
Ladies Night Visual Ads
Saturday Live Promotion
Saturday Live Promotion
Saturday Live Promotion
One of the recurring engagement activities was a Saturday live promotion.
Hosted weekly live promotional activities
Created promotional visuals
Announced offers through social media
Offered random discounts to live viewers
Used live interaction to maintain customer engagement
Created a recurring reason for customers to follow and interact with the restaurant
One of the recurring engagement activities was a Saturday live promotion.
Hosted weekly live promotional activities
Created promotional visuals
Announced offers through social media
Offered random discounts to live viewers
Used live interaction to maintain customer engagement
Created a recurring reason for customers to follow and interact with the restaurant
One of the recurring engagement activities was a Saturday live promotion.
Hosted weekly live promotional activities
Created promotional visuals
Announced offers through social media
Offered random discounts to live viewers
Used live interaction to maintain customer engagement
Created a recurring reason for customers to follow and interact with the restaurant
Student Discount Promotion
Student Discount Promotion
Student Discount Promotion
Two type of promotion -
10% Discount for all Student
20% Discount if the Student is from specific university (B.T.Ad Collage)
Two type of promotion -
10% Discount for all Student
20% Discount if the Student is from specific university (B.T.Ad Collage)
Two type of promotion -
10% Discount for all Student
20% Discount if the Student is from specific university (B.T.Ad Collage)
Visual Ads
Student Discount Visual
Visual Ads
Visual Ads
Birthday Discount Visual
Visual Ads
Birthday Promotion
Birthday Promotion
Birthday Promotion
Celebrate Your Birthday With Us! 🎉
Show a valid ID to verify your birthday and receive 25% off. Customized birthday party arrangements are also available.
Celebrate Your Birthday With Us! 🎉
Show a valid ID to verify your birthday and receive 25% off. Customized birthday party arrangements are also available.
Celebrate Your Birthday With Us! 🎉
Show a valid ID to verify your birthday and receive 25% off. Customized birthday party arrangements are also available.
Visual Ads
Birthday Discount Visual
Visual Ads
Visual Ads
Birthday Discount Visual
Visual Ads
Visual Ads
Visual Ads
Birthday Party Shedule
From Manual Ordering to Connected Restaurant Operations
From Manual Ordering to Connected Restaurant Operations
From Manual Ordering to Connected Restaurant Operations
POS Transformation (GPOS)
POS Transformation (GPOS)
POS Transformation (GPOS)
Implemented and configured a POS workflow that connected front-of-house ordering with kitchen operations and cashier billing.
Implemented and configured a POS workflow that connected front-of-house ordering with kitchen operations and cashier billing.
Implemented and configured a POS workflow that connected front-of-house ordering with kitchen operations and cashier billing.
Outcome
Outcome
Outcome
One order → Multiple connected touchpoints
One order → Multiple connected touchpoints
One order → Multiple connected touchpoints
POS
POS
POS
→ Kitchen
→ Cashier
→ Order Record
→ Kitchen
→ Cashier
→ Order Record
→ Kitchen
→ Cashier
→ Order Record
Menu Design & POS Menu
Menu Design & POS Menu
Menu Design & POS Menu
Menu Design
Menu Design
Menu Design
I designed and structured the restaurant menu across both customer-facing and operational touchpoints.
I designed and structured the restaurant menu across both customer-facing and operational touchpoints.
I designed and structured the restaurant menu across both customer-facing and operational touchpoints.
Physical Menu
Physical Menu
Physical Menu
Seasonal Menu & Drinks
Seasonal Menu & Drinks
Seasonal Menu & Drinks
Key contribution
Key contribution
Key contribution
Menu information architecture
Visual hierarchy
Item categorization
Pricing presentation
POS menu structure
Menu-to-order workflow
Menu information architecture
Visual hierarchy
Item categorization
Pricing presentation
POS menu structure
Menu-to-order workflow
Membership & Loyalty System
Membership & Loyalty System
Membership & Loyalty System
Designing a Customer Membership System
Designing a Customer Membership System
Designing a Customer Membership System
From a membership card to a connected reward experience
From a membership card to a connected reward experience
From a membership card to a connected reward experience
Final Loyalty Membership Card Design
Final Loyalty Membership Card Design
Final Loyalty Membership Card Design
VIP
VIP
VIP
SuperStar
SuperStar
SuperStar
Opulent
Opulent
Opulent
VIP
VIP
VIP
SuperStar
SuperStar
SuperStar
Opulent
Opulent
Opulent
My contribution
My contribution
My contribution
Proposed membership concept
Designed membership card
Defined membership experience
Designed reward logic
Planned how membership would interact with POS
Worked on POS membership implementation
Created a reward mechanism for returning customers
Proposed membership concept
Designed membership card
Defined membership experience
Designed reward logic
Planned how membership would interact with POS
Worked on POS membership implementation
Created a reward mechanism for returning customers
Proposed membership concept
Designed membership card
Defined membership experience
Designed reward logic
Planned how membership would interact with POS
Worked on POS membership implementation
Created a reward mechanism for returning customers
Marketing strategy
Marketing strategy
Marketing strategy
RETAIN → ENGAGE → REWARD → RETURN → ADVOCATE
RETAIN → ENGAGE → REWARD → RETURN → ADVOCATE
RETAIN → ENGAGE → REWARD → RETURN → ADVOCATE
Loyalty system
Loyalty system
Loyalty system
JOIN → EARN → TRACK → REDEEM → RETURN
JOIN → EARN → TRACK → REDEEM → RETURN
JOIN → EARN → TRACK → REDEEM → RETURN
Social Media Content Production
Social Media Content Production
Social Media Content Production
Building a Stronger Visual Presence
Building a Stronger Visual Presence
Building a Stronger Visual Presence
I collaborated with professional photographers and videographers to improve the quality of OASIS’s social media content.
I collaborated with professional photographers and videographers to improve the quality of OASIS’s social media content.
I collaborated with professional photographers and videographers to improve the quality of OASIS’s social media content.
My role included:
My role included
My role included
Planning content requirements
Preparing campaign concepts
Communicating visual direction
Coordinating photography sessions
Collaborating with professional photographers
Collaborating with video production teams
Selecting content for campaigns
Designing social media assets
Preparing promotional content for publishing
Planning content requirements
Preparing campaign concepts
Communicating visual direction
Coordinating photography sessions
Collaborating with professional photographers
Collaborating with video production teams
Selecting content for campaigns
Designing social media assets
Preparing promotional content for publishing
Planning content requirements
Preparing campaign concepts
Communicating visual direction
Coordinating photography sessions
Collaborating with professional photographers
Collaborating with video production teams
Selecting content for campaigns
Designing social media assets
Preparing promotional content for publishing
Cross-Functional Collaboration
Cross-Functional Collaboration
Cross-Functional Collaboration
Marketing Connected the Whole Restaurant
Marketing Connected the Whole Restaurant
I collaborated with professional photographers and videographers to improve the quality of OASIS’s social media content.
I collaborated with professional photographers and videographers to improve the quality of OASIS’s social media content.
I collaborated with professional photographers and videographers to improve the quality of OASIS’s social media content.
Worked closely with operational and management teams to understand customer behavior, promotions, inventory, menu availability, pricing, and day-to-day restaurant operations.
Worked closely with operational and management teams to understand customer behavior, promotions, inventory, menu availability, pricing, and day-to-day restaurant operations.
Worked closely with operational and management teams to understand customer behavior, promotions, inventory, menu availability, pricing, and day-to-day restaurant operations.
Final Portfolio Summary
Final Portfolio Summary
Final Portfolio Summary
OASIS was more than a marketing role. It was an end-to-end business and customer experience project.
OASIS was more than a marketing role.
It was an end-to-end business and customer experience project.
OASIS was more than a marketing role. It was an end-to-end business and customer experience project.
From designing promotional campaigns and restaurant menus to implementing POS workflows and developing a customer loyalty system, I worked across both the customer-facing and operational sides of the business.
From designing promotional campaigns and restaurant menus to implementing POS workflows and developing a customer loyalty system, I worked across both the customer-facing and operational sides of the business.
From designing promotional campaigns and restaurant menus to implementing POS workflows and developing a customer loyalty system, I worked across both the customer-facing and operational sides of the business.
Customer Retention
Customer Retention
Customer Retention
Created recurring promotions to encourage repeat visits
Introduced membership and reward concepts
Developed customer-focused campaigns
Created recurring promotions to encourage repeat visits
Introduced membership and reward concepts
Developed customer-focused campaigns
Created recurring promotions to encourage repeat visits
Introduced membership and reward concepts
Developed customer-focused campaigns
Customer Engagement
Customer Engagement
Customer Engagement
Weekly live promotions
Random discounts for live viewers
Seasonal campaigns
Social media content
Weekly live promotions
Random discounts for live viewers
Seasonal campaigns
Social media content
Weekly live promotions
Random discounts for live viewers
Seasonal campaigns
Social media content
Operational Efficiency
Operational Efficiency
Operational Efficiency
Connected POS with kitchen printing
Connected cashier billing with order records
Reduced reliance on manual order communication
Connected POS with kitchen printing
Connected cashier billing with order records
Reduced reliance on manual order communication
Connected POS with kitchen printing
Connected cashier billing with order records
Reduced reliance on manual order communication
Brand Consistency
Brand Consistency
Brand Consistency
Unified promotional visuals
Designed menus and campaign materials
Improved quality of social media content
Unified promotional visuals
Designed menus and campaign materials
Improved quality of social media content
Unified promotional visuals
Designed menus and campaign materials
Improved quality of social media content
Business Operations
Business Operations
Business Operations
Connected marketing activities with restaurant operations
Collaborated across management, finance, kitchen, purchasing, inventory and cashier teams
Connected marketing activities with restaurant operations
Collaborated across management, finance, kitchen, purchasing, inventory and cashier teams
Connected marketing activities with restaurant operations
Collaborated across management, finance, kitchen, purchasing, inventory and cashier teams
I’d Love to Build What’s Next.
I’d Love to Build What’s Next.
I’d Love to Build What’s Next.
Give me a problem, and I’ll happily feed it to my brain until I find something worth building.
Give me a problem, and I’ll happily feed it to my brain until I find something worth building.
Give me a problem, and I’ll happily feed it to my brain until I find something worth building.